Marketing
Positioning, pricing and attention as competitive games. Why brands signal, bid and bluff the way they do.
Marketing | Business | Games
The game theory behind every move that wins.
Every ad budget, fourth-down call and pricing war is a game with rules, rivals and incentives. Host Dylan Hamm breaks down the strategy behind marketing, sports and business, one equilibrium at a time.
The game
Three arenas. One playbook.
Sports
Play-calling, free agency and mixed strategies. The cleanest laboratory for decisions under pressure.
Business
Auctions, negotiations and market structure. How incentives quietly shape every deal and every industry.
Episodes
Latest plays
- 02Listen on SpotifySportsFootball PlaybookOct 17, 202616 min
Game Day: What Football Teaches You About Marketing
From the draft to fourth and short, every quarter is a different game from game theory, and every one has a business twin. Why the hottest lead is the most expensive one, what good coaches do at halftime, and why anybody paid the same win or lose is going to punt.
- 01Listen on SpotifyMarketingFive GamesOct 17, 202618 min
Marketing & Game Theory
The framework behind almost everything Black Label Campaigns does. Five games quietly running your marketing: the bidding war nobody wins, why "we’re like family" gets ignored, letting the big guy pay for awareness, how reviews set the price of your ads, and how to become the obvious choice.
Play it here
Your host
Dylan Hamm
Dylan Hamm is the founder of Black Label Campaigns. On GoHamm he breaks down the hidden games running your market, from ad auctions to football, and shows you how to win them. No vanity metrics, no “ten tips for synergy.”
- 2
- Episodes
- 3
- Arenas
- 1
- Playbook
Subscribe
Stop playing blind.
Pull up a chair. Follow GoHamm on Spotify so you never miss the next episode.